Concept, Ad campaign, Film production, Photography

Vi tar fram det bästa.

The goal of the campaign “Vi tar fram det bästa” was to show that most people, regardless of their style or taste, need professional help with home styling when they put their property on the market. And with the right help everybody can increase the price of their apartment, villa or studio.

We made four films where different characters
invited us 
into their homes, sharing their thoughts
about furnishings and interior design.

The foundation of the films is based on the contrast that occurs between how people see their home and style, in contradiction to how others experience the same thing. The concept was developed together with IK Stockholm and House of Wizards delivered the production. Advertising, the instagram-competition #vinnenmäklare, banners and radio commercials were parts of the campaign.