The Box
Concept/art project
Creative director: Leo Josefsson
Executive producer: Fredric Westerberg
Created by House of Wizards
“Society is a box, but if we tap into the un-used resources of our powerful minds, working to remove the barriers that have been built by others, we can expand the perimeter of the boxes we live in to the point where our walls are virtually invisible making way for a world built on love and empathy for others; a world of infinite acceptable realities. An unfettered world where the builders of tinny boxes built by finite possibilities are no longer pulling the strings tied to our necks, forcing us to make their world of around. Their world… it ends now!” Oz
The whole “The Box” concept originated from the film “Creativity – a subtle artform” where creative leader Schiaffino Musarra takes us through the different stages of creativity.
Teaser for “The Box (the film).
THE BOX (the film). Directed by Leo Josefsson (LMDL), starring Alexander Karim, Schiaffino Musarra and Mats Jönsson (and the god damn “box” of course).
The film took another form when it was the foundation to a song that was released a few months later. Additional remixes and videos by “Syd von Maxow” and Bemjamin “Beard” Johansson were made. “Fuck the box!” merchandise (t-shirts, bags & jackets) can be seen on the streets. Wine (served in bottles of course, not in boxes damn it!) was a welcome beverage on the release party at House of Wizards.